#The ways of the world software

Then display the central image, presumably of your product. Capture the viewerвЂ™s eyes with a headline, buttressed by a message about what the page is about. If possible, make those the title of the page. Make sure to echo the key words that were in the ad or what the person typed into the search field.

Tim Ash, an e-marketing specialist, says on Larry ChaseвЂ™s Web Digest For Marketers, that landing pages should be designed for conversion, not for aesthetics. When marketers entice someone to their website the next stage is to turn the prospect into a buyer on the landing page. Flying in a plane over the rooftops of a city, industrial designer Peter Bressler came up with an idea to integrate solar technology with existing roofing shingles, overcoming the concerns many potential solar users had that a traditional installation would be ugly. Product offerings must be compelling enough to overcome possible barriers to purchase. That helped send a message that it wasnвЂ™t simply a gum, but also a cure for bad breath. When it was owned by pharmaceutical giant Pfizer, Dentyne Gum borrowed blister packaging for its new Dentyne Ice product from the parent companyвЂ™s over-the-counter medications division. LOOK WITHIN YOUR ORGANIZATIONД¬ompanies learn from other divisions within their own organization. Vernon Hill, who worked with 7-Eleven and McDonaldвЂ™s franchises, started Commerce Bank in 1973, designed to offer the same convenience and service as a fast-food outlet. LOOK AT WHAT YOU CAN BORROWД«orrowing great ideas from others can help you reimagine your own business. Eventually, they realized the pita chips was the business they could develop more easily, and built a $30-million (U.S.) operation, StacyвЂ™s Pita Chip Co., which Frito-Lay bought in 2005. Boston entrepreneurs Stacy Madison and Mark Andrus, who sold sandwiches made on pita bread, started baking their leftover bread into pita chips to hand out to people in the long lineups at their food cart.

Look at where a sideline in your business might expand into a larger opportunity. In 1999, eBay saw the rising importance of online payments and bought Billpoint, a budding online-payment system. Take one step back and adopt a wider frame of reference: the rest of the ecosystem connected to your business. GEвЂ™s Plastics division was shocked to find its corporate customers less interested in driving the bottom line and more artisanal in sensibility, eager to see what new cool things they could make from plastic fibres. Get out into the real world, and meet face-to-face with your customers. While founders and employees can represent a segment of a companyвЂ™s customer base, most businesses grow and succeed by reaching out to people who are different from their staff. Microsoft product manager Trish May developed PowerPoint due to frustration with the old ways of creating presentations.

#The ways of the world software

Scott Cook came up with the idea for Quicken personal finance software after sitting at the table watching his wife struggle to balance their accounts. Long-distance cyclist and rock climber Gary Erickson invented the Clif Bar after he tried an energy bar that had no texture or taste. In Rotman Magazine, they offer seven ways to enhance your ability to see new possibilities that do not yet exist: Business growth today requires new ways of looking at the world, say Sarah Rottenberg and Isabel OвЂ™Meara, of design firm Jump Associates in New York.